A Novartis scientist ordering lab supplies might fill one cart from Merck and Thermo Fisher, with separate shipping addresses and cost centres. Their lab manager also needs to track inventory and spend. Both work in the same internal buying platform.
The platform had grown cluttered. Decorative brand elements competed with prices and product names, spacing changed from page to page, and a weak information architecture made products hard to find. Many product cards showed only an image placeholder. Managers had no structured way to watch inventory or costs, and any fix had to land without waiting for backend changes.
Could we give lab buyers the ease of a consumer shop, deliver it quickly on the existing backend, and build something the next product could reuse?
We started from evidence: earlier research, new interviews, workflow maps of where orders stalled, and prototypes in formative testing. The first release changed only the front end. It brought a cleaner UI, consistent layout, better categories and filters, and an analytics dashboard for managers. The second cut clicks to checkout and sped up large datasets. The same information architecture, patterns and components then became the base of the Novartis Data Marketplace.
Lead Designer. Led the redesign over about 8 months. That covered interviews to confirm pain points, workflow mapping, sketches and prototypes for formative testing, two delivery iterations and the reusable framework behind the Data Marketplace.
