Preetham Lawrence — Design leader, Zürich
Design that moves people and business.
I lead design across product strategy, design systems and teams. Most recently at Novartis and Roche; before that EF Education First, Boston Technology Corporation and founders across the globe. Based in Zürich.
Showreel 2026
Selected work
10 of 19
Credibility is built one decision at a time.
How I lead
01
Start with the decision
Every screen exists to help someone decide something. Find that decision first and design backwards from it.
02
Make alignment visible
Personas, journeys and prototypes are tools for getting a room to agree. I use them early and often.
03
Systems over screens
A design system with real owners scales a team further than any single hero project.
04
Grow the people
The best work I've led came from designers I trusted with real problems to solve.
More work, 2014–2017
Full index (19) →- 2014TripigatorProduct design, UI designTripigator↗
- 2017My EFProduct design, Web designEF Education First↗
- 2017My DocumentsUX design, UI designEF Education First↗
- 2015PorteaProduct design, UI designPortea↗
- 2016GifteehubBrand identity, IllustrationGifteehub Inc.↗
- 2014Sales 360Mobile app design, UX designBoston Technology Corporation↗
- 2015FreshUI/UX, Web designManthan↗
- 2015Ace TicketInteraction design, UI designAce Ticket, Boston↗
- 2014ContadorUI design, Data visualisationInternal sales tool↗